If your home didn't sell the first time, or you're thinking about listing soon, there's one question that can make or break your entire experience:
How do you price your home?
Not "what's it worth" on Zillow. Not "what you need to net" to buy your next home. And not even "what your neighbor's house sold for."
We're talking about a real pricing strategy—one based on data, buyer psychology, and local market conditions.
Unfortunately, a lot of agents skip this step.
Instead, they lean into the number you want to hear, list the property, and hope for the best. But hope is not a strategy.