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7 Tips for Attracting Millennial Buyers

With millennials making up a big percentage of current homebuyers, you'll want to appeal to their interests when selling your home. Here's how you can seal the deal with millennials.

Millennials — usually defined as being in their early 20s and approaching 40 — now represent more than a quarter of the U.S. population, and many of them are buying homes. In fact, they make up the largest share of home buyers at 38%.

If you're selling your home, you'll want to appeal to this large segment of home buyers. And it pays to keep in mind they can have different priorities compared to other homebuyer age groups.

Follow these 7 tips to help attract millennial homebuyers:

Create a dedicated home office space.
Since the pandemic began, working at home has dramatically increased, particularly for millennials. In fact, nearly half of this age group works from home. If you have a bonus room, appeal to millennials by staging a home office. Add some shelving, a desk, and ample lighting, and you'll have a workspace that will attract buyers in this demographic.
Upgrade your yard and deck.
Millennials want to personalize their homes with items like fire pits and decks that extend their living space. Spruce up your yard and build or expand a deck if needed, adding planters, seating, and other appealing amenities. Just make sure everything is low maintenance since millennial buyers don't want to spend a lot of time and effort where they could be spending that time enjoying the space instead.
Appeal to their tech-heavy lifestyles.
Technically is a major part of all our lives, and millennials especially want their home to reflect and enable that. Start by integrating practical technology like a smart doorbell and a programmable thermostat that can be linked to a smartphone. You'll also want to swap out some standard outlets in bedrooms, living rooms, and the kitchen with USBs for charging.
Have your home in excellent condition.
By the time they start looking for a home to buy, millennials have seen years of picture-perfect homes online and on TV. Although some buyers are willing to accept a less-than-shipshape home in exchange for a reduction in price, this is less true of millennials than it is of older buyers. It's unlikely that many millennials have the time to take on a fixer-upper, so the more move-in ready your home is, the better.
Use neutral colors.
Millennials tend to favor soft, light, neutral colors, so if you're painting your home, resist the temptation to go bold and choose these shades instead. Grays in particular have become popular, in addition to whitewashed variations of gray and creams.
Aim for an open floor concept.
Today's buyers are usually looking for an open floor plan in which the kitchen, dining, and living areas all flow together. If you're planning to renovate your home, consider hiring a contractor to break down walls and make other changes to make this happen. If this is beyond the scope of your time and budget, use the same type and color of flooring throughout these areas to create a cohesive look and make one room look as though it flows into the next.
Use minimalist furnishings and decor.
A highly personalized home stuffed with furniture and other belongings won't wow millennials. Instead, declutter and depersonalize your space and use minimalist furnishings. If you make any decor updates, look for clean lines and simple geometric designs for a modern look.

Millennials make up a large percentage of home buyers, so attracting them can help your home sell more quickly and for the best possible price. The key is knowing what they're looking for and making sure your home meets their needs and preferences.

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7 Tips for Attracting Millennial Buyers

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